3 edition of Advances in consumer research. found in the catalog.
|Statement||Association for Consumer Research|
|Publishers||Association for Consumer Research|
|The Physical Object|
|Pagination||xvi, 106 p. :|
|Number of Pages||95|
nodata File Size: 5MB.
relevance to most product purchase situations and obscure its relationship to other areas that are of interest to consumer researchers e. The ability of a product design to effectively communicate its function and how it may be properly operated can greatly facilitate successful person Cproduct interaction. 201 External Cites per document 2010 0. Thus one can study where the ideas for gender representation come from, who the cultural and corporate elites are, and what the social apparatuses are that determine how and what gender-based advertising should be.
Use the link at the top of the home page for the journal. 000 Evolution of the total number of citations and journal's self-citations received by a journal's published documents during the three previous years. We, as consumer researchers, can both look back and think forward in our analysis of the underlying issues, and this is really what this paper will attempt to accomplish.
1980"Some Preliminary Notes on Research in Consumer Esthetics," in Advances in Consumer Research, ed. CONCLUSION Design is an important variable that can have a significant impact on consumers' responses to products.
[This view of the functional aspect of design raises some interesting questions concerning design to guard against product misuse as well as other safety issues. As Epstein forthcoming has noted, "The fact that the movement's appeal is based more on the strength Advances in consumer research.
its own vision than any direct link to the daily concerns of existing communities gives it a certain fragility. Documents Year Value Non-citable documents 2006 0 Non-citable documents 2007 1 Non-citable documents 2008 3 Non-citable documents 2009 4 Non-citable documents 2010 10 Non-citable documents 2011 10 Non-citable documents 2012 10 Non-citable documents 2013 9 Non-citable documents 2014 7 Non-citable documents 2015 6 Non-citable documents 2016 0 Non-citable documents 2017 0 Non-citable documents 2018 0 Non-citable documents 2019 0 Citable documents 2006 0 Citable documents 2007 99 Citable documents 2008 167 Citable documents 2009 Advances in consumer research.
Citable documents 2010 329 Citable documents 2011 321 Citable documents 2012 290 Citable documents 2013 167 Citable documents 2014 107 Citable documents 2015 86 Citable documents 2016 0 Citable documents 2017 50 Citable documents 2018 50 Citable documents 2019 50 Ratio of a journal's items, grouped in three years windows, that have been cited at least once vs.form, configuration often plays a central role in object perception, recognition, interpretation, understanding, and use.
We encourage research librarians to list this journal among their library's electronic journal holdings.
Journal of the Association of Consumer Research The Journal of Advances in consumer research. Association for Consumer Research is a quarterly journal of thematic explorations from the Association for Consumer Research. Documents Year Value Uncited documents 2006 0 Uncited documents 2007 93 Uncited documents 2008 146 Uncited documents 2009 183 Uncited documents 2010 302 Uncited documents 2011 291 Advances in consumer research.
documents 2012 262 Uncited documents 2013 168 Uncited documents 2014 103 Uncited documents 2015 78 Uncited documents 2016 0 Uncited documents 2017 48 Uncited documents 2018 47 Uncited documents 2019 42 Cited documents 2006 0 Cited documents 2007 7 Cited documents 2008 24 Cited documents 2009 40 Cited documents 2010 37 Cited documents 2011 40 Cited documents 2012 38 Cited documents 2013 8 Cited documents 2014 11 Cited documents 2015 14 Cited documents 2016 0 Cited documents 2017 2 Cited documents 2018 3 Cited documents 2019 8.
Alexander Rath 1984"Design: A Powerful But Neglected Strategic Tool," The Journal of Business Strategy, Vol. The progress of consumer researchers in this area has been limited and sporadic.psychological factors, culture, socio-economic factors, gender, visual organization principles, prototypicality, etc.
] This definition allows for the possibility that virtually any product can be appreciated in an aesthetic sense Berlyne 1974; Wallendorf 1980. ] While there is a certain truth to the maxim "form follows function" this saying tends to obscure the fact that function follows i. By juxtaposing different approaches to the study of the representation of gender in advertising we hope to have made a meaningful start.
Whipple: This paper uses an experimental approach to study the persuasive effect of gender in advertising. AN ANALYSIS OF PAST APPROACHES In considering the past approaches to the study of gender in marketing, or more specifically, gender in advertising, we begin by highlighting positive contributions and then provide a critique and suggestions for future research.
The degree to which it is appreciated for either one or both of these things is not fixed by the object e.
Another area that requires further study concerns the relationship between product "disposition" and fashion cycles.
Although the discipline of consumer research has not rushed to investigate or embrace the study of design and aesthetics, it has in the past clearly shown that it is open to exploring areas such as these.